💡 Your Story Is Your Strategy

Redefining Your UVP Without Jargon, Bro-Marketing, or Having To Fit Into Someone Else's Box

Hola familia and Happy May!

If you’ve been reading along, you know we’ve been reflecting, clearing out, and slowing down to align our businesses with our capacity. But now that we’ve cleared the noise, the next question is:

How do I talk about what I do in a way that actually feels like me?

In this edition of Doing Things Differently, we’re diving into one of the buzziest concepts in marketing: your Unique Value Proposition (UVP)—but we’re not doing it the corporate way.

This is for community-rooted, mission-driven creatives, changemakers, and founders who’ve been told that “what makes you different” needs to be polished, branded, and spun into something more palatable.

What if what makes you different is exactly what you’ve been taught to downplay?

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💭 When I Realized My “Flaw” Was My Superpower

Growing up, I was always the creative one. Writing, playing music, thinking big—but somewhere along the way, I internalized the belief that creative = broke.

I didn’t go to business school. I didn’t have a blueprint. And for a long time, I thought that meant I wouldn’t be taken seriously in business.

But when I started consulting, I kept getting hired. Not because I was the most “qualified” in the traditional sense, but because:

✨ My creativity, cultural lens, and ability to connect deeply and honestly made people feel seen.
✨ My ideas helped clients build strategy that worked—and actually felt good.
✨ I led with storytelling, not scripts—and it resonated.

That’s my UVP.
And it’s why people trust me with their vision.
It’s also why Jefa in Training resonated with so many entrepreneurs who didn’t feel seen by the traditional business world.

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🔐 Keep reading for:

• A 4-step framework to uncover your UVP—without jargon

• Journal prompts to connect your story to your message

• A fill-in-the-blank UVP formula you can use right now

• Why your lived experience is a strategic asset

• A reminder that your value doesn’t need to be polished to be powerful

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💡 So, What Actually Is a UVP?

Your Unique Value Proposition (sometimes called a Unique Selling Proposition or USP) is a clear, compelling statement of:

• Who you serve

• What problem you help them solve

• How you do it differently

But here's the thing:
It’s not about being “the best.”
It’s about being the best fit for the people you’re meant to serve.

Your UVP isn’t just about credentials.
It’s about your story, your values, your flavor.
The thing that makes people say, “Ohhh, that’s what I’ve been looking for.”

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🔎 Identifying Your UVP: A Human-Centered Framework

Let’s break this down into four real, approachable steps—no MBA required.